Juventus shirts: from pink to black and white stripes

Shirt history · Juventus

It is hard to picture Juventus without black and white. Yet pink is part of the club’s story too. Behind these colours lies a connection with an English club and a series of modern reinterpretations. Knowing that history changes how you look at a Juventus shirt: as a piece of identity, before you even consider the player, sponsor or season.

Why did Juventus play in pink?

Pink is not a recent invention intended to sell an unusual shirt. In its 2015/16 kit announcement, Juventus recalls that its players wore the colour before 1903. A modern pink shirt can therefore refer to an era before the famous stripes.

That detail changes how you read a collection. A display made up entirely of black and white shirts tells a large part of the club’s story, but leaves out another root of its identity. Pink creates an interesting contrast, particularly if you enjoy collecting colours as much as seasons. It does not automatically make a shirt rare: the exact model, how widely it was produced and its condition also matter.

1903: the English connection with Notts County

Juventus dates the arrival of black and white to 1903. In its tribute to Tom Gordon Savage, the club explains that the Nottingham-born man brought Notts County’s colours to Turin. The connection endured: the English club took part in the Juventus Stadium’s inaugural match in 2011.

For shirt enthusiasts, this story is a reminder that a visual identity does not always originate where it becomes famous. These stripes connect two cities and two football cultures. A collection can follow an idea instead of a trophy list: ties between clubs, changes in colour, or patterns that cross borders.

How modern shirts revisit the club’s beginnings

2015/16: the start of the adidas partnership

The 2015/16 season began the adidas partnership. The home shirt kept the stripes; the away shirt brought back pink. Two ways to tell the same club’s story.

The Juventus 2015/16 home shirt offered by Maillots Market provides a tangible starting point. It gives you a reason to explore a change of kit manufacturer without necessarily chasing the most striking design. Compare the collar, sleeves and arrangement of the front: those details give a striped shirt its character, even when the colours look familiar.

2019/20: pink between black and white

For the 2019/20 home shirt, adidas replaced traditional stripes with black and white halves separated by a pink accent. The official kit announcement explicitly links that pink to the first colour the club wore.

Make sure you distinguish between the different kits from a season. The Juventus 2019/20 away shirt with Dybala #10 listed in the shop is a different model from the half-and-half home shirt described here. A year and a player’s name are not enough to identify a shirt. The home, away or third designation remains essential.

2026/27: pink keeps returning

The 2026/27 away shirt shown in the official Juventus store combines a pink base with a tonal zebra-inspired pattern and black details. The club describes it as a tribute to its origins. This recent design shows that pink still belongs to the Turin club’s visual vocabulary.

How to choose a Juventus shirt to collect

Start with the story you want to tell. Do you like the stripes for their continuity? Choose several seasons and compare their proportions. Prefer a break with tradition? A half-and-half design or a different palette can become the centrepiece of your collection. Following a player? First identify the season and kit that match the memory you are looking for.

Next, distinguish between the history of the design and the history of the individual shirt. A shirt from a famous season may be a fan version sold at retail. A name and number do not prove that the player wore it. An official reissue can be authentic while having been made long after the season it represents. These distinctions need to be clearly described, because they change what you are buying.

Before ordering an older or second-hand shirt, check:

1. The version: an original from the period or a reissue, a fan or player version, according to the available information.
2. The visible details: crest, sponsor, labels and consistency with the stated season. A single code is not enough to establish authenticity.
3. The actual condition: pulls, stains, stitching, and wear to the sponsor and printing, using photographs of the specific shirt.
4. The measurements: width and length measured flat, particularly if you plan to wear it. The label size does not guarantee the same fit across different eras.

Our guide to buying a second-hand football shirt explains these checks in more detail. To expand your collection into other Italian clubs, browse our Serie A shirts too.

Pink or stripes: two ways to wear Juventus

Black and white are a natural choice if you love the Bianconeri identity. Pink opens another door, leading back to the club’s beginnings and their reinterpretations. The best shirt is not necessarily the oldest: it is the one whose story speaks to you, with a version, size and condition you understand.

Discover Juventus shirts at Maillots Market, a Swiss shop specialising in authentic football shirts, or browse the full selection to build your collection around another story.

Article prepared on 12 October 2026. Historical sources are linked in the text. Availability of individual shirts may change. The cover is an editorial illustration, not a photograph of historical shirts or products for sale.